We Market It. We Sell It. You Pay Per Client.
One setup fee covers the build and the first ninety days of running it — positioning, campaigns, creative, outreach. After that you pay a share of every client we win for you.
One-time setup · Then commission per client · No monthly retainer
The engagement
We build the demand. You pay mostly for the clients it brings.
What you get
Marketing and sales run as a single mandate
- Positioning and an offer that survives contact with the market
- Campaigns built and run on the channels your buyers actually use
- Ads, landing pages, copy and creative produced in your name
- Named accounts approached directly, on your domain, in your tone
- First meetings sat and the negotiation run to a signed contract
- Every account handed over clean, with the full record
What you pay
One setup fee, then a share per client
- A one-time setup covering the build and the first ninety days of running it
- After that, a share of each client we win for you — and nothing else
- No monthly retainer, nothing per lead, nothing per meeting
- Commission invoiced only once your client has actually paid you
- The advertising budget is yours and stays in your own accounts
Read this before you compare us to anyone
The setup fee is the only payment not tied to a client. It buys the build — research, positioning, creative, campaigns, the target list — and the first ninety days of actually running it, which is the stretch where money goes out and no client has arrived yet. From day ninety-one there is no further fixed cost: we earn one client at a time. Advertising budget is not included in either figure — it is billed by the platforms to your own accounts, and we take no cut of it.
What we do
Four jobs, one mandate.
Marketing that generates interest and a sales desk that converts it are usually two suppliers who blame each other. Here they run to one plan, and one person carries the result.
01
Demand
We put the offer in front of the right buyers — paid campaigns where the platforms permit them, plus the channels that genuinely carry in this market: X, industry press, newsletters, communities and events.
02
Creative & content
Ads, landing pages, decks and copy, written for people who evaluate this market for a living. Produced in your name and handed over as your property.
03
Outbound
The accounts worth having, researched and approached directly on your domain and in your tone — then qualified hard, so nothing reaches your calendar that shouldn't.
04
Closing & handover
We sit the first meetings and run the negotiation through to a signed contract, then hand the account over with every note and promise recorded.
How it works
Four steps. Only the first is billed up front.
Step one
Setup
We learn the product, the buyer and the economics, agree the terms in writing, then build the positioning, the campaigns and the target list. This — and the ninety days of running it that follow — is the part you pay for up front.
Step two
We go live
Campaigns launch, creative ships, outreach opens. Every week you see what ran, what it cost and who replied.
Step three
We qualify and meet
Interest gets qualified hard and we sit the first meetings, so your team's time only goes to buyers who are real.
Step four
You sign, we invoice
The contract goes out under your name. Once your client has paid you, we invoice our share. Not a day earlier.
Fit
We only take on what we expect to sell.
The commission is the larger part of what we earn, and that makes us picky. If we can't see the revenue we say so before anything is signed, rather than take a setup fee and find out later.
Right fit
We take it on when
- You sell to businesses — crypto, Web3, fintech or the infrastructure around them
- The product is live and at least one client would give a reference
- Your pricing is settled and your margin leaves room for a commission
- You could deliver if we brought you twenty new clients
Wrong fit
We pass when
- There is no reference client, no settled pricing, or the product isn't live
- You want leads by the hundred rather than clients by the name
- We already work for a direct competitor in your market
- The offer needs a licence or permission you don't hold
Our position
The setup buys the machine. Everything after it, we earn one client at a time.
Halyard Partner
Questions
Before you get in touch.
Why is there a setup fee at all?
Because the first months are real work before a single client exists: research, positioning, creative, the campaign build, the target list — and then ninety days of running all of it while the pipeline fills. The setup fee covers that period and nothing beyond it. It is agreed in writing before we begin, it is paid once, and it is the only payment not tied to a client.
What happens after the first ninety days?
The work continues and the fixed cost stops. From that point we are paid only when a client signs and pays you, for as long as the mandate runs. If the first ninety days show that the market will not produce clients at a price that works, we say so and you are not tied into anything further.
Is the advertising budget included?
No. Media budget runs through your own advertising accounts and stays yours — we plan it and steer it, we don't hold it and we take no cut of it. The setup fee and the commission are separate from spend, so scaling the budget never quietly increases what we earn.
Can you actually advertise a crypto or fintech product?
On some platforms, with certification and pre-approval — Google and Meta both restrict this category and not every product clears their rules. We establish what will clear before you pay for anything, and we build the plan around the channels that do carry in this market: X, industry press, newsletters, communities, events and direct outreach.
Who owns the client?
You do, from the first email. We work under your name and hand over every account with the full record. Nothing lets us take a client with us.
Who owns the accounts, the creative and the data?
You. Advertising accounts, domains, lists and everything we produce are yours, and they stay in your possession if we stop working together.
When is your share due?
When your client's invoice is paid — not when the contract is signed. A deal that never collects is worth nothing to either of us.
Our product is regulated. Can you still write the marketing?
We write marketing communications, not legal, investment or financial advice, and we hold no licence of our own. Anything we produce for a regulated product goes to your compliance people before it runs, and their decision is the one that counts.
What do you need from us?
A short onboarding, an email address on your domain, access to your advertising accounts, and one person who can answer product questions within a working day.
What if it doesn't work?
Either side can walk away with thirty days' notice. The setup fee is not refundable — it pays for work already delivered. Commission stays due only on deals already in play that close shortly after, agreed in writing up front.
We look at your company first. Then we say whether it fits.
Send us what you sell, who buys it and what a typical client is worth over a year. We review the company and come back with a straight answer: whether we would take the mandate, what the setup would cost and what our share would be.