01
Outbound
The accounts worth having, researched and approached directly on your domain and in your tone — then qualified hard, so nothing reaches your calendar that shouldn’t.
Austria
Central European Time
A sales desk,
paid per client won.
We find the accounts worth having, approach them in your name and close them. One setup fee covers the build and the first ninety days; after that we are paid a share of every client we bring you, invoiced only once they have actually paid.
- Setup fee
- Once
- First ninety days
- Included
- After that
- Per client won
- Monthly retainer
- None
- Your ad budget
- Stays yours
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Market hours we work across — one desk, in Austria
Services
One job.
Clients on your books.
Everything here exists to put signed clients in front of you. The first two are the work. The last two exist so that work lands.
02
Closing & handover
We sit the first meetings and run the negotiation through to a signed contract, then hand the account over with every note and promise recorded.
03
Demand
Paid campaigns where the platforms permit them, plus the organic side that actually carries this market: X, Telegram and Discord communities, creators and events — so the accounts we approach have already heard of you.
04
Creative & content
Short-form video and design posts, produced where they help the approach land — delivered finished, in your name and as your property.
The engagement
Two payments.
One of them is yours to control.
The setup fee is the only payment not tied to a client. Everything after it moves when your revenue moves.
Setup
OncePaid once at the start. It buys the build and the first ninety days of running it — the stretch where money goes out and no client has arrived yet.
The build
Positioning, the offer, the target list and the first run of content.
Ninety days live
Outreach open, meetings sat, campaigns running — all inside the same fee.
Agreed in writing first
The amount and the terms are settled before any work begins.
Commission
Per clientFrom day ninety-one there is no further fixed cost. We earn one client at a time, and only after the money has reached you.
Invoiced on collection
Not on signature. A deal that never collects is worth nothing to either of us.
No retainer
Nothing monthly, nothing per lead, nothing per meeting.
Your budget stays yours
Media spend is billed by the platforms to your own accounts. We take no cut of it.
Approach
Named for the line
that carries the load.
Slack while we carry it — taut once it holds
halyard noun, nautical
The working line used to raise a sail. It is under tension the whole time it is doing its job, and it fails visibly rather than quietly.
We took the name because it describes the arrangement. For the first ninety days the line is slack and we are the ones holding it. After that, what we earn depends entirely on whether it holds — which is why we say no to mandates we don’t believe we can sell.
Paid on the outcome
The commission is the larger part of what we earn, so we carry the risk with you rather than beside you.
One mandate
Marketing and sales run to a single plan. There is no handover between two suppliers, so there is no gap to blame.
Everything stays yours
Accounts, domains, lists, creative and the client relationship are in your name from the first email.
Questions
Before you
get in touch.
Why is there a setup fee at all?
Because the first months are real work before a single client exists: research, positioning, creative, the campaign build, the target list — and then ninety days of running all of it while the pipeline fills. The setup fee covers that period and nothing beyond it. It is agreed in writing before we begin, it is paid once, and it is the only payment not tied to a client.
What happens after the first ninety days?
The work continues and the fixed cost stops. From that point we are paid only when a client signs and pays you, for as long as the mandate runs. If the first ninety days show that the market will not produce clients at a price that works, we say so and you are not tied into anything further.
Can you actually advertise a crypto or fintech product?
On some platforms, with certification and pre-approval — Google and Meta both restrict this category and not every product clears their rules, and LinkedIn excludes it outright in several markets. We establish what will clear before you pay for anything, and we build the plan around the channels that do carry here: X, Telegram and Discord communities, creators, events and direct outreach.
Who owns the client, the accounts and the data?
You do, from the first email. Advertising accounts, domains, lists and everything we produce are yours, we work under your name, and every account is handed over with the full record. Nothing lets us take a client with us.
Which mandates do you turn down?
Where there is no reference client, no settled pricing, or the product isn’t live. Where the margin leaves no room for a commission. Where you want leads by the hundred rather than clients by the name. Where we already work for a direct competitor. And where the offer needs a licence or permission you don’t hold.
Our product is regulated. Can you still write the marketing?
We write marketing communications, not legal, investment or financial advice, and we hold no licence of our own. Anything we produce for a regulated product goes to your compliance people before it runs, and their decision is the one that counts.
What do you need from us?
A short onboarding, an email address on your domain, access to your advertising and social accounts, brand assets if you have them, and one person who can answer product questions within a working day.
What if it doesn’t work?
Either side can walk away on notice: from thirty days in the first year of a mandate, lengthening with its duration as Austrian commercial agency law requires. The setup fee is not refundable — it pays for work already delivered. Commission stays due only on deals already in play that close shortly after, agreed in writing up front.
Next step
We look at your company first.
Then we say whether it fits.
Book a thirty-minute call, or write to us with what you sell, who buys it and what a typical client is worth over a year. We review the company and come back with a straight answer: whether we would take the mandate, what the setup would cost and what our share would be.